HOPE / ESPOIR

Billboard Campaign

HOPE / ESPOR campaign honours cultural celebration and the importance of youth leadership in all sectors. This billboard campaign features five racialized youth leaders from the Greater Sudbury Area and highlights their ambitions and hopes for a community-centered and equitable future for all. A total of seven large-scale digital and print billboards were set up across the Sudbury-Manitoulin district in order to provide much-needed visibility and representation within a Northern Ontario landscape. This was created in collaboration with Future North, a youth network, and Petryna Advertising.

Role: Creative Direction & Photographer